Home

Konnichiwa, Jōbu 丈夫 (pr. Joe-boo) – is Japanese, meaning robust, durable, sturdy, strong, healthy

Jōbu is a social enterprise using behavioural science to motivate people to get and stay active.
Get involved by joining a workshop or joining the app…

FREE WorkshopsLearn More
Motivating Everyone To Get And Stay Active.
For Employees, Local Authorities,
Physical Activity Providers, Trainer/Coaches

FREE AppLearn More
Workout For Charity … Feel Great
Booking App For Local Physical Activity
Provided By Local Super Heroes

Welcome to Jōbu

Our mission is to improve society’s physical, mental and social wellbeing by making inclusive, affordable, classes and personal training accessible to everyone in a socially responsible, motivational, efficient and convenient way.

Helping create the conditions within which people will motivate themselves to get more active, leading to improved mood, improved productivity, less illness, better quality sleep, happier, better interactions with family, friends, work colleagues and society, less strain on the NHS, more ecologically aware and much more…

Everyone has some level of fitness.
…keep it, don’t lose it…
…increase it, and support charity…

…do it with friends, make new friends…
and not only improve your own physical, mental and social wellbeing but also that of your family, friends, colleagues and local community.

3 Degrees Of Influence
Your behaviour not only influences your direct friend it influences your friends’ friends’ and your friends’, friends’, friends … and their behaviour influences you!

Social Enterprise

Jōbu is a social enterprise reinvesting 90%+ of net proceeds back into physical, mental and social wellbeing and improving communities. With 25%+ being donated to the 10 national charities we support.

These charity’s own research demonstrate improved outcomes through physical activity for; cancer, dementia, stroke, diabetes, parkinson’s or improving young people’s lives.

Our charities invest 82% (ave.) of donations in Charitable Activity.

“If physical activity were a drug, we would refer to it as a miracle cure, due to the great many illnesses it can prevent and help treat.”
Chief Medical Officer, Professor Dame Sally Davies


“There is no situation, no age, no condition, where exercise is not a good thing”
Chief Medical Officer, Professor Chris Whitty

Don’t Go To The Gym

Don’t go to the gym … on your own. You might think only speaking to the receptionist and giving yourself time and space is good for you, however this is not a long term behaviour which is easy to sustain and misses out on many of the benefits of working out with others. Working outContinue reading “Don’t Go To The Gym”

Raise your hands if you Do Not want to be unhealthy

Raise your hands if you Do Not want to be unhealthy… put them down, raise your hands, put them down, go a little faster… add a jump… keep going… “There is no situation, no age, no condition, where exercise is not a good thing”Chief Medical Officer, Professor Chris Whitty

Diversity and Inclusion in Fitness – Why We Need More of It

1. Fitness Is for Everyone Contrary to what we see portrayed in fitness magazines and throughout social media, fitness is for everyone. Fitness isn’t for a particular size, gender, shape, age, or ethnicity. You don’t need to look a certain way to have a ‘fit’ body, nor do you need to possess any particular physicalContinue reading “Diversity and Inclusion in Fitness – Why We Need More of It”

Members and supporters of