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Konnichiwa, Jōbu 丈夫 (pr. Joe-boo) – is Japanese, meaning robust, durable, sturdy, strong, healthy

Jōbu is a social enterprise using behavioural science to motivate people to get and stay active.
Get involved by joining a workshop or joining the app…

FREE WorkshopsLearn More
Motivating Everyone To Get And Stay Active.
For Employees, Local Authorities,
Physical Activity Providers, Trainer/Coaches

FREE AppLearn More
Workout For Charity … Feel Great
Booking App For Local Physical Activity
Provided By Local Super Heroes

Welcome to Jōbu

Our mission is to improve society’s physical, mental and social wellbeing by making inclusive, affordable, classes and personal training accessible to everyone in a socially responsible, motivational, efficient and convenient way.

Helping create the conditions within which people will motivate themselves to get more active, leading to improved mood, improved productivity, less illness, better quality sleep, happier, better interactions with family, friends, work colleagues and society, less strain on the NHS, more ecologically aware and much more…

Everyone has some level of fitness.
…keep it, don’t lose it…
…increase it, and support charity…

…do it with friends, make new friends…
and not only improve your own physical, mental and social wellbeing but also that of your family, friends, colleagues and local community.

3 Degrees Of Influence
Your behaviour not only influences your direct friend it influences your friends’ friends’ and your friends’, friends’, friends … and their behaviour influences you!

Social Enterprise

Jōbu is a social enterprise reinvesting 90%+ of net proceeds back into physical, mental and social wellbeing and improving communities. With 25%+ being donated to the 10 national charities we support.

These charity’s own research demonstrate improved outcomes through physical activity for; cancer, dementia, stroke, diabetes, parkinson’s or improving young people’s lives.

Our charities invest 82% (ave.) of donations in Charitable Activity.

“If physical activity were a drug, we would refer to it as a miracle cure, due to the great many illnesses it can prevent and help treat.”
Chief Medical Officer, Professor Dame Sally Davies


“There is no situation, no age, no condition, where exercise is not a good thing”
Chief Medical Officer, Professor Chris Whitty

Friends With Benefits

Are you a Trainer or Coach? Do you have a referral program? How active is it? Did you know that 72% of physical activity groups get their new participants from referrals. Having an active referral program is a high priority for developing new participants. Having new participants join in means that others can make moreContinue reading “Friends With Benefits”

Just do it or just don’t

Taking part in physical activity means; you are likely to live longer you will need the NHS less your mental health will be better you will have more confidence, self esteem and more friends your muscles and bones will be stronger blood pressure will improve, less chance of cancers, dementia, diabetes, stroke… your brain willContinue reading “Just do it or just don’t”

What do you do to improve your own, and others, physical, mental and social wellbeing?

One of the best gifts you can give a family member, friend or colleague is helping them improve their physical, mental and social wellbeing. A great approach to improving all these is taking part in social physical activity (SPA). Everyone has some level of fitness and it is important to maintain or improve it andContinue reading “What do you do to improve your own, and others, physical, mental and social wellbeing?”

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