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Konnichiwa, Jōbu 丈夫 (pr. Joe-boo) – is Japanese, meaning robust, durable, sturdy, strong, healthy

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Motivating Everyone To Get And Stay Active.
For Employees, Local Authorities, Physical Activity Providers.

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Welcome to Jōbu

Our mission is to improve society’s physical, mental and social wellbeing by making inclusive, affordable, classes and personal training accessible to everyone in a socially responsible, motivational, efficient and convenient way.

Helping create the conditions within which people will motivate themselves to get more active, leading to improved mood, improved productivity, less illness, better quality sleep, happier, better interactions with family, friends, work colleagues and society, less strain on the NHS, more ecologically aware and much more…

Everyone has some level of fitness.
…keep it, don’t lose it…
…increase it, and support charity…

…do it with friends, make new friends…
and not only improve your own physical, mental and social wellbeing but also that of your family, friends, colleagues and local community.

3 Degrees Of Influence
Your behaviour not only influences your direct friend it influences your friends’ friends’ and your friends’, friends’, friends … and their behaviour influences you!

Social Enterprise

Jōbu is a social enterprise reinvesting 90%+ of net proceeds back into physical, mental and social wellbeing and improving communities. With 25%+ being donated to the 10 national charities we support.

These charity’s own research demonstrate improved outcomes through physical activity for; cancer, dementia, stroke, diabetes, parkinson’s or improving young people’s lives.

Our charities invest 82% (ave.) of donations in Charitable Activity.

“If physical activity were a drug, we would refer to it as a miracle cure, due to the great many illnesses it can prevent and help treat.”
Chief Medical Officer, Professor Dame Sally Davies


“There is no situation, no age, no condition, where exercise is not a good thing”
Chief Medical Officer, Professor Chris Whitty

Effects of Physical Activity on Trust

Those who take part in physical activity exhibit more trust and prosocial behaviours than those who do not. This is the findings of the research paper from Stefano Papa Ph.D, Sapienza University of Rome. Physical activity reduces anxiety and stress, promoting cooperation. Also, people who share the same, even individual, experience enhance their prosocial Behavior.Continue reading “Effects of Physical Activity on Trust”

How To Get Referrals

Sophie Leming, MSc Health Psychology, MSc Human Movement Science, a great friend and supporter of Jōbu has created a paper to support the physical activity industry. Referrals are the lifeblood of a Trainers business. Healthy physical activity businesses = healthy local community = less use of the NHS, more trusting communities, less crime, better localContinue reading “How To Get Referrals”

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