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Konnichiwa, Jōbu 丈夫 (pr. Joe-boo) – is Japanese, meaning robust, durable, sturdy, strong, healthy

Jōbu is a social enterprise using behavioural science to motivate people to get and stay active.
Get involved by joining a workshop or joining the app…

FREE Workshops – Learn More
Motivating Everyone To Get And Stay Active.
For Employees, Local Authorities,
Physical Activity Providers, Trainer/Coaches

FREE App – Learn More
Workout For Charity … Feel Great
Booking App For Local Physical Activity
Provided By Local Super Heroes

Welcome to Jōbu

Our mission is to improve society’s physical, mental and social wellbeing by making inclusive, affordable, classes and personal training accessible to everyone in a socially responsible, motivational, efficient and convenient way.

Helping create the conditions within which people will motivate themselves to get more active, leading to improved mood, improved productivity, less illness, better quality sleep, happier, better interactions with family, friends, work colleagues and society, less strain on the NHS, more ecologically aware and much more…

Everyone has some level of fitness.
…keep it, don’t lose it…
…increase it, and support charity…
…do it with friends, make new friends…
and not only improve your own physical, mental and social wellbeing but also that of your family, friends, colleagues and local community.

3 Degrees Of Influence
Your behaviour not only influences your direct friend it influences your friends’ friends’ and your friends’, friends’, friends … and their behaviour influences you!

Social Enterprise

Jōbu is a social enterprise reinvesting 90%+ of net proceeds back into physical, mental and social wellbeing and improving communities. With 25%+ being donated to the 10 national charities we support.

These charity’s own research demonstrate improved outcomes through physical activity for; cancer, dementia, stroke, diabetes, parkinson’s or improving young people’s lives.

Our charities invest 82% (ave.) of donations in Charitable Activity.

“If physical activity were a drug, we would refer to it as a miracle cure, due to the great many illnesses it can prevent and help treat.”
Chief Medical Officer, Professor Dame Sally Davies

“There is no situation, no age, no condition, where exercise is not a good thing”
Chief Medical Officer, Professor Chris Whitty

Study shows exercise is even more effective than counselling or medication for depression

A recent study published in the British Journal of Sports Medicine reviewed more than 1,000 research trials examining the effects of physical activity on depression, anxiety and psychological distress. It showed exercise is an effective way to treat mental health issues – and can be around 1.5 times more effective than either medication or cognitive…

by caleley

Participants Want To Be Liked By Their Trainer!

Most of us want to be liked. This has implication for Trainers and Coaches. The Trainer should not be as concerned about whether the participant likes them! Instead trainers should show interest in the participants through most of the usual approaches like; listening, encouraging, acknowledging and also paying attention to special requirements (injuries), events (marathon,…

by caleley
Members and supporters of…