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Konnichiwa, Jōbu 丈夫 (pr. Joe-boo) – is Japanese, meaning robust, durable, sturdy, strong, healthy

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Motivating Everyone To Get And Stay Active.
For Employees, Local Authorities, Physical Activity Providers, Personal Trainers.
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Welcome
to Jōbu

Our mission is to improve society’s physical, mental and social wellbeing by making inclusive, affordable, classes and personal training accessible to everyone in a socially responsible, motivational, efficient and convenient way.

Helping create the conditions within which people will motivate themselves to get more active, leading to improved mood, improved productivity, less illness, better quality sleep, happier, better interactions with family, friends, work colleagues and society, less strain on the NHS, more ecologically aware and much more…

Everyone has some level of fitness.
…keep it, don’t lose it…
…increase it, and support charity…

…do it with friends, make new friends…
and not only improve your own physical, mental and social wellbeing but also that of your family, friends, colleagues and local community.

3 Degrees Of Influence
Your behaviour not only influences your direct friend it influences your friends’ friends’ and your friends’, friends’, friends … and their behaviour influences you!

Social Enterprise

Jōbu is a social enterprise reinvesting 90%+ of net proceeds back into physical, mental and social wellbeing and improving communities. With 25%+ being donated to the 10 national charities we support.

These charity’s own research demonstrate improved outcomes through physical activity for; cancer, dementia, stroke, diabetes, parkinson’s or improving young people’s lives.

Our charities invest 82% (ave.) of donations in Charitable Activity.

“If physical activity were a drug, we would refer to it as a miracle cure, due to the great many illnesses it can prevent and help treat.”
Chief Medical Officer, Professor Dame Sally Davies


“There is no situation, no age, no condition, where exercise is not a good thing”
Chief Medical Officer, Professor Chris Whitty

Services

At Jōbu we provide free workshops and webinars, sharing knowledge about how to motivate more people to get more active more often. Our webinars and workshops are given to; physical activity providers, local authorities, HR departments, social prescribers, charities. We include; extrinsic & intrinsic motivation/self determination theory, The Jōbu Super 7, The Jōbu Social 6, goals, rewards, referrals, influence, enjoyment and behavioural science

Finally we leave you with customised practical nudge techniques that you can implement to improve the physical, mental and social wellbeing of individuals, their family, friends, colleagues and local community. For more details on our workshops and webinars, please contact us here.

Setting goals and staying motivated during January 💪🏼🏃🏽‍♂️🏃🏽‍♀️

Set Objective and Subjective Goals Objective goals focus on quantitative outcomes—tangible aspects of exercise or fitness that we can measure and see. Subjective goals focus on qualitative outcomes—feelings or perceptions we want to experience in regard to exercise. Subjective goals are important because they help uncover the root “why” of our objective goals. Research by Dr. Michelle Segar andContinue reading “Setting goals and staying motivated during January 💪🏼🏃🏽‍♂️🏃🏽‍♀️”

The benefits of exercising outdoors during winter

Research conducted in Finland found that training outdoors has a positive impact on our sleep quality, physiological health and mental wellbeing – with the latter observing the greatest effects. In the summer, our bodies rely on the sunshine for a hearty dose of Vitamin D which is important in keeping our muscles, bones and teeth healthy. In theContinue reading “The benefits of exercising outdoors during winter”

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