Konnichiwa, Jōbu 丈夫 (pr. Joe-boo) – is Japanese, meaning robust, durable, sturdy, strong, healthy

Jōbu is a social enterprise using behavioural science to motivate people to get and stay active.
Get involved by joining a workshop or joining the app…

FREE WorkshopsLearn More
Motivating Everyone To Get And Stay Active.
For Employees, Local Authorities,
Physical Activity Providers, Trainer/Coaches

FREE AppLearn More
Workout For Charity … Feel Great
Booking App For Local Physical Activity
Provided By Local Super Heroes

Welcome to Jōbu

Our mission is to improve society’s physical, mental and social wellbeing by making inclusive, affordable, classes and personal training accessible to everyone in a socially responsible, motivational, efficient and convenient way.

Helping create the conditions within which people will motivate themselves to get more active, leading to improved mood, improved productivity, less illness, better quality sleep, happier, better interactions with family, friends, work colleagues and society, less strain on the NHS, more ecologically aware and much more…

Everyone has some level of fitness.
…keep it, don’t lose it…
…increase it, and support charity…

…do it with friends, make new friends…
and not only improve your own physical, mental and social wellbeing but also that of your family, friends, colleagues and local community.

3 Degrees Of Influence
Your behaviour not only influences your direct friend it influences your friends’ friends’ and your friends’, friends’, friends … and their behaviour influences you!

Social Enterprise

Jōbu is a social enterprise reinvesting 90%+ of net proceeds back into physical, mental and social wellbeing and improving communities. With 25%+ being donated to the 10 national charities we support.

These charity’s own research demonstrate improved outcomes through physical activity for; cancer, dementia, stroke, diabetes, parkinson’s or improving young people’s lives.

Our charities invest 82% (ave.) of donations in Charitable Activity.

“If physical activity were a drug, we would refer to it as a miracle cure, due to the great many illnesses it can prevent and help treat.”
Chief Medical Officer, Professor Dame Sally Davies

“There is no situation, no age, no condition, where exercise is not a good thing”
Chief Medical Officer, Professor Chris Whitty

Learn to Love Exercise

• Shift your mindset from extrinsic motivation to Intrinsic motivation. Focusing on the inner/personal rewards gained from exercise. • Monitor improvements for your own personal goals. Rather than comparing yourself against other gym members. • Link exercise to other areas of life. E.g. going to the gym to socialise or for stress relief and the…

Regular exercise can increase the strength of your brain as well as your muscles…

Regular exercise can increase the strength of your brain as well as your muscles… UCLA researchers found physical activity increases the size of the hippocampus, the part of the brain associated with learning and memory. Suggesting the long term physical affects of exercise doesn’t simply alter the physiology of your muscles but also the physiology…

Study shows exercise is even more effective than counselling or medication for depression

A recent study published in the British Journal of Sports Medicine reviewed more than 1,000 research trials examining the effects of physical activity on depression, anxiety and psychological distress. It showed exercise is an effective way to treat mental health issues – and can be around 1.5 times more effective than either medication or cognitive…

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