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Konnichiwa, Jōbu 丈夫 (pr. Joe-boo) – is Japanese, meaning robust, durable, sturdy, strong, healthy

Jōbu is a social enterprise using behavioural science to motivate people to get and stay active.
Get involved by joining a workshop or joining the app…

FREE Workshops – Learn More
Motivating Everyone To Get And Stay Active.
For Employees, Local Authorities,
Physical Activity Providers, Trainer/Coaches

FREE App – Learn More
Workout For Charity … Feel Great
Booking App For Local Physical Activity
Provided By Local Super Heroes

Welcome to Jōbu

Our mission is to improve society’s physical, mental and social wellbeing by making inclusive, affordable, classes and personal training accessible to everyone in a socially responsible, motivational, efficient and convenient way.

Helping create the conditions within which people will motivate themselves to get more active, leading to improved mood, improved productivity, less illness, better quality sleep, happier, better interactions with family, friends, work colleagues and society, less strain on the NHS, more ecologically aware and much more…

Everyone has some level of fitness.
…keep it, don’t lose it…
…increase it, and support charity…
…do it with friends, make new friends…
and not only improve your own physical, mental and social wellbeing but also that of your family, friends, colleagues and local community.

3 Degrees Of Influence
Your behaviour not only influences your direct friend it influences your friends’ friends’ and your friends’, friends’, friends … and their behaviour influences you!

Social Enterprise

Jōbu is a social enterprise reinvesting 90%+ of net proceeds back into physical, mental and social wellbeing and improving communities. With 25%+ being donated to the 10 national charities we support.

These charity’s own research demonstrate improved outcomes through physical activity for; cancer, dementia, stroke, diabetes, parkinson’s or improving young people’s lives.

Our charities invest 82% (ave.) of donations in Charitable Activity.

“If physical activity were a drug, we would refer to it as a miracle cure, due to the great many illnesses it can prevent and help treat.”
Chief Medical Officer, Professor Dame Sally Davies

“There is no situation, no age, no condition, where exercise is not a good thing”
Chief Medical Officer, Professor Chris Whitty

Are you doing enough muscle strengthening activities?

Alongside doing at least 150 minutes of physical activity a week, the Chief Medical Officer also recommends adults should do muscle strengthening activities on at least two days a week. (Sport England, Active Lives, Adult Survey Nov 20/21 Report, Published Apr 2022) Also recommended by the NHS and WHO 🏋🏾‍♀️https://www.sportengland.org/know-your-audience/data/active-lives 💪https://www.nhs.uk/live-well/exercise/exercise-guidelines/physical-activity-guidelines-for-adults-aged-19-to-64/ Why? Reduce Your Health…

caleley's avatar by caleley

Workplace wellness programme shown to significantly improve several domains of psychological wellbeing

This was a 3 month exercise and nutrition programme for employees of the University of California, Los Angeles (UCLA). Significant improvements were found in multiple domains of physical and mental well-being. The study was found to improve the following seven domains: physical health, mental health, stress, energy level, social satisfaction, self-efficacy and quality of life.…

caleley's avatar by caleley
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